Proton e.MAS 7 zooms into the market with two variants, including the e.MAS 7 Prime, which is the base-spec offering for the model. Powered by a 49.52kWh battery, the national automaker claims that the e.MAS 7 Prime is able to deliver a WLTP-rated range of 345km, but can the electric SUV actually achieve this in real life?
The answer is a resounding yes, as proven on Saturday, 8 March 2025 when Pro-Net embarked on the first-ever livestream long-distance EV drive session in Malaysia. With the livestream lasting over 7 hours, Proton is essentially the first EV brand in Malaysia to do this.
The journey from Shah Alam to Melaka and back
The journey kicked off at the Proton Centre of Excellence (COE) at around 7:30 AM. Just before that, the charging port of the e.MAS 7 Prime was taped to show that this single-charge long-range EV test is happening for real.
From there, the EV which carried 4 adults during the whole test made its way to the Seremban R&R Southbound to switch driver and co-host before continuing its journey to Proton e.MAS Melaka (NHL Auto Tech) dealership in Malim Jaya. Once there, the live stream temporarily moved into the dealership to cover several activities including customer deliveries.
During that period, the e.MAS 7 Prime was left running in the parking lot and idling quietly with zero emissions. Once the pitstop time is over, the journey continued to Port Dickson. Unlike the previous portion of the journey which involved highways, the EV went through the B-roads instead via areas such as Sungai Udang, Masjid Tanah, and Pantai Pengkalan Balak before ending up near PD Waterfront.
The e.MAS 7 Prime then soldiered on through Port Dickson town and PLUS highway before making the final stop at Seremban R&R Northbound for the final driver and co-host swap. From there, the electric SUV head on back to the Proton COE.
It was not just a simple livestream
Primarily hosted by EV expert and SoyaCincau.com co-founder, Amin Ashaari, the livestream provides the avenue for the public not only to seek clarifications regarding Proton e.MAS 7 Prime but also all aspects of EV ownership, driving experience, and lifestyle.
The livestream started with Pro-Net’s Chief Branding Officer, Salawati Mohd Yusoff who has provided valuable insights into the Proton e.MAS 7 progress and what consumers are looking for in their first EV.
Aside from that, Pro-Net’s product expert, David Tiah also made an appearance during the livestream to address the technical aspects of Proton e.MAS 7 including future software updates and periodic maintenance. Rounding up the livestream appearance is another EV expert and SoyaCincau.com co-founder Alexander Wong who talked about EV charging infrastructure, efficient driving, and his thoughts on the e.MAS 7.
This test validates the capability of Proton e.MAS 7 Prime
At the end of the journey, the e.MAS 7 Prime has travelled 352km which is further than its WLTP-rated range of 345km. Even then, the EV still has 12% battery left with an estimated remaining range of 43km.
For those who are wondering about the sub-60km/h average speed which may seem slow, this is because it was calculated based on the total distance covered over the travel time. The calculation also takes into account driving through congestion, town or kampung roads and going through traffic lights, junctions or roundabouts.
Rest assured, the result during e.MAS 7 Prime live long-distance test was not achieved through hypermiling. Not to forget, the EV’s air conditioning was also turned on all the time with the fan speed ranging from 2 to 4 and temperatures of between 23°C to 21°C.
Ultimately, the live interstate test on 8 March showed that the e.MAS 7 Prime is a highly efficient EV. It can definitely go the distance with sensible driving.
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